User-Centered Content

Helen Triggs and Mike Dunn have developed a simple tool to help you identify that sweet spot where content meets user needs and business objectives. In this interview they describe their UXBristol 2017 workshop on their user-centered content tool in more detail:



Helen Triggs

Mindful of poor design and likes to think how she could improve it, Helen has found her calling as a User Experience Consultant. She helps our clients deliver simple, usable websites. She cares about intuitive online experience, business efficiency and helping clients focus on what is important to their customers and business. With a degree in Environmental Science she has been applying her logical mind to web projects since 1999 and online communities since 2004. As well as user experience and information architecture, Helen has experience of digital strategy, content governance, project management, business analysis, business development, marketing and Geographical Information Systems. She has previously worked for Ordnance Survey,, Landmark Information Group and Virtual Business Networks.


Mike Dunn

Mike Dunn is a User Experience Consultant who joined Sift Digital in 2013 after a couple of years working in the world of corporate IT, most recently as a Business Analyst. Before this he alternated between work and postgraduate study. As a postgrad he was also involved in setting up and running blogs and online communities, as well as editorial work. User Experience is the perfect role for Mike as it allows him combine his analytical and creative skills with a love for all things digital. He’s worked with brands including Historic England, Parkinson’s UK, and the British Heart Foundation.